Color cosmetics
Colour cosmetics is a broad term which encompasses different categories of products for skin, eyes, cheeks and lips. It is a growing market as consumers increasingly seek to be always selfie-ready.  Colour cosmetics can enhance overall physical appearance, conceal flaws or define features, making one appear healthier and look more refreshed. Consumers have also expressed that colour cosmetics have helped improve their mental well-being, by empowering them and boosting their self-confidence.